MIAMI (July 15, 2021) – The young urban singer and songwriter Emilia continues to gain momentum, and surprises us by joining the trap star DUKI on her new single “Como Si No Importara” (As If It Didn’t Matter)

With an explosive music video, and lyrics that speak of a passionate and secret love, “Como Si No Importara” finds these two leaders of Argentina’s new generation of urban artists combining their extraordinary talents on a song that is sure to become a favorite of their millions of fans. Written by Emilia, FMK and DUKI, and produced by Big One, “Como Si No Importara” is the followup to Emilia’s successful single “Perreito Salvaje” featuring Boza, whose music video started trending within hours of its premiere and remains an airplay favorite.

The music video of “Como Si No Importara,” which portrays the highly anticipated collaboration between Emilia and DUKI, was filmed in a North Miami penthouse. Director Martín Seipel notes: “It is rumored that Frank Sinatra stayed at this penthouse at the peak of his career. It seemed like the ideal place to relate a rendezvous between the two artists as they are immersed in a luxurious vintage aesthetic.”

In the meantime, Emilia continues serving as a coach on La Voz (The Voice) Argentina, and recently participated at the Premios Heat conference panel titled Latinas Who Are Transforming The Industry, while also performing “Perreito Salvaje” at the event with Boza.

Emilia maintains her momentum during mid-2021 with her two most recent singles. Hailed as a rising star, she has enjoyed critical acclaim while garnering industry recognition as an influential role model. The New York Style Guide recently praised her as “one of the biggest female stars in Latin music.”

About Emilia:

From her roots in Nogoyá, Argentina, an agricultural city of 45,000, María Emilia Mernes has gone on to captivate the world as a singer, songwriter, actress, dancer and model.

After excelling in music and modeling during her adolescence, Emilia launched her professional singing career in 2016 as lead vocalist of the Uruguayan group Rombai. In 2018, she went solo, signing a management contract with Walter Kolm Entertainment and a recording contract with Sony Music Latin shortly thereafter.

Ever since May 2019, Emilia has gained international renown with hits such as “Recalienta” (Overheat) with 19 million views, “No Soy Yo” (It Is Not I) with Darell (27 million); “Billion” (9.7M), “Bendición” (Blessing) with Alex Rose (9.3M); and “Perreito Salvaje” (Savage Twerking) with Boza (8.4M).

In 2021, Emilia is to make her acting debut playing Sofía on the Disney+ Latin America series Entrelazados (Tangled Up). As a model, her brand partnerships include the Women By Nike collection in Argentina, Benetton Perfumes, and the U.S. brand Fashion Nova, which has over 20 million Instagram followers.

The music industry has taken note of her accomplishments, nominating her in Best New Artist categories at Univisión’s award ceremonies Premios Juventud (2020) and Premio Lo Nuestro (2021), as well as the Premios Heat Latin Music Awards (2021).

About DUKI:

DUKI is Argentina’s most internationally renowned trap artist. All 10 tracks from his first album Súper Sangre Joven (Super Young Blood) made the singles charts. Its biggest hit was the Latin GRAMMY®-nominated “Goteo,” which spent 24 weeks at #1 in Argentina and also topped the charts in Latin America, while racking up over 114 million views. His EP 24 was another great success and includes a collaboration with the American rapper and producer Juicy J. He scored a major hit in 2020 with “Sold Out Dates,” which trended in multiple countries while surpassing 13 million views and 18 million streams. In April 2021, he released his album Desde El Fin Del Mundo (From the End of the World) with 18 songs produced by YESAN and ASAN that bring together South America’s top urban acts such as Pablo Chill-e, Khea, Bizarrap, Mesita, Ysy A, Neo Pistea, Farina, Ca7riel, Obie Wanshot, Young Cister, Lara 91k, Pekeño 77, and Lucho Ssj. All 18 songs from the album reached the Argentina Top 200, while the track “Malbec” with Bizarrap has spent over two months in the Top 50. He has over 12 million monthly listeners and 2.4 billion total streams on Spotify. On YouTube, he has over 1.4 billion views and 4.9 million subscribers. He also has over 6.5 million Instagram followers. His tours have sold out venues in Spain, Uruguay, Chile, Peru, USA and Mexico. In 2019, he headlined the second edition of the Buenos Aires Trap Festival at the Hipódromo de Palermo for over 20,000 fans. He wrapped up 2020 as the headlining artist of the festival’s digital edition, with over 1 million virtual attendees. He performs on “Hablamos Mañana,” included on Bad Bunny’s album YHLQMDLG, which was the biggest-selling Latin album of the year and won the 2021 GRAMMY® for Best Latin Pop or Urban Album.








WK Entertainment

1200 Brickell Avenue #1500

Miami, FL 33131


Nordhia Centeno | Management, Booking

WK Entertainment


Nanette Lamboy | Publicist




The Music Video Features Cameos from Scott Disick, Saweetie, Quincy Brown and Shanina Shaik

MIAMI, Florida (July 8, 2021). Global Latin music idol MALUMA has just dropped his new single, melodic urban pop banger Sobrio (“Sober”) along with its sizzling music video, which includes several celebrity cameos. Sobrio” is the first single off the artist’s upcoming album.

In Sobrio, written by Maluma, Édgar Barrera, Kevyn Mauricio Cruz, Alejandro Robledo, Filly Andres Lima and Lenin Yorney Palacios, Maluma once again sings about heartbreak but unlike the somewhat cocky Papi Juancho attitude he had in HAWÁI; this time he shows a more vulnerable side. The lyrics tell the story of someone who is only able to gather the courage to call his ex-girlfriend to tell her he misses her and say he is sorry, only after he has been drinking. 
Thus, in the beautiful cinematic music video shot in Los Angeles by renowned director Jessy Terrero of Cinema Giants, we encounter a Maluma that is definitely not sobrio as he drowns his sorrows when he sees his girl, played by Israeli fashion supermodel Eden Fines, on a date, with reality star Scott Disick, and then gathers the liquid courage to confront them, making a fool of himself in the process while still somehow looking cool as only Maluma could do. Besides cameos from Disick, singer/rapper Saweetie, actor/singer/model Quincy Brown and Australian supermodel Shanina Shaik, the video has an unexpected not-to-be-missed ending.
To stream and/or download Sobrio click HERE and to watch the video click HERE!

And what will be even more unmissable is the artist’s upcoming tour… Maluma is currently in the midst of rehearsals for Maluma’s PAPI JUANCHO MALUMA WORLD TOUR, his first live, in-person tour since the beginning of the pandemic. The North American leg of the PAPI JUANCHO MALUMA WORLD TOUR kicks off on September 2nd in Sacramento, California and will make stops in more than 25 cities including venues such as the FTX Arena (formerly AmericanAirlines Arena) in Miami, Madison Square Garden in New York and The Forum in Los Angeles. 
Tickets are now on sale via www.ticketmaster.comwww.axs.com for select venues only, and www.haciendamidland.com for Odessa, Texas.

The dates for the North American leg of the PAPI JUANCHO MALUMA WORLD TOUR include:
Thursday, September 2nd: 
Sacramento, CA – Golden 1 Center
Friday, September 3rd: Los Angeles, CA – The Forum
Saturday, September 4th: Las Vegas, NV – Michelob Ultra Arena
Thursday, September 9th: San Jose, CA – SAP Center
Saturday, September 11th: Ontario, CA – Toyota Arena
Sunday, September 12th: San Diego, CA – Pechanga Arena 
Saturday, September 18th: Seattle, WA – WaMu Theater 
Thursday, September 23rd: Phoenix, AZ – Phoenix Suns Area
Friday, September 24th: El Paso, TX – Don Haskins Center
Saturday, September 25th: Odessa, TX – La Hacienda Event Center
Sunday, September 26th: San Antonio, TX – AT&T Center
Thursday, September 30th: Bridgeport, CT – Webster Bank Arena
Friday, October 1st: New York, NY – Madison Square Garden
Saturday, October 2nd: Washington DC – Capital One Area
Sunday, October 3rd: Greensboro, NC – Greensboro Coliseum Complex
Thursday, October 7th: Atlanta, GA – StateFarm Arena
Friday, October 8th: Orlando, FL – Amway Center
Saturday, October 9th: Miami, FL – FTX Arena
Sunday, October 10th: Fort Myers, FL – Hertz Arena
Thursday, October 14th: Dallas, TX – American Airlines Center 
Friday, October 15th: Laredo, TX – Sames Auto Arena
Saturday, October 16th: McAllen, TX – Payne Arena
Thursday, October 21st:  Toronto, ON – Scotiabank Arena
Friday, October 22nd: Montreal, QC – Centre Bell 
Sunday, October 24th: Chicago, IL – Allstate Arena 

Additional tour dates may be added.

The tour is being produced by Cardenas Marketing Network.

Maluma is one of the leading voices in Latin music and a bona fide global youth idol. Born Juan Luis Londoño in Medellin, Colombia, he formulated his artistic moniker Maluma from the first two letters of the names of his mother, father and sister.

The 2018 Latin GRAMMY award winner for Best Contemporary Pop Vocal Album (for F.A.M.E.) is one of social media’s most popular artists with over 23 million Facebook fans, 6 million Twitter followers, and a whopping 57.3 million Instagram followers, making him the leading Latin male artist on Instagram and the first and only one to surpass 50 million followers. His official YouTube/VEVO channel has more than 26.8 million subscribers, having earned him a YouTube Diamond Play Button Award.

With his Maluma World Tour he has achieved unparalleled success, having sold over one million tickets in 105 worldwide concerts in 2017 alone and becoming the top concert-selling Latin artist in the world. In 2018 and 2019, he broke records achieving full houses in all of his shows throughout the United States and Europe selling out Madison Square Garden (New York), the American Airlines Arena (Miami) and two The Forums (Los Angeles), among others. With his 11:11 World Tour he also sold out Israel’s largest venue, Yarkon Park in Tel Aviv (60,000+ audience); made history at the 18th annual Mawazine Festival in Rabat, Morocco, setting an all-time attendance record with his headlining concert in front of 200,000 people; and performed for the first time ever in Riyadh, Saudi Arabia in front of 25,000. 

In 2018, Maluma entered the fashion scene with his edgy, youthful and authentic look, and style. He has been named a “Menswear Icon in the Making” and “Men’s Fashion’s Newest Muse” by Vogue. In addition, he was one of GQ’s “Men of the Year” in 2019 and continues to gain the fashion support of designers such as Kim Jones (Dior), Jeremy Scott (Moschino), Olivier Rousteing  (Balmain), Donatella Versace, Calvin Klein, Christian Louboutin, Louis Vuitton and more. In 2019, he attended the Met Gala for the first time, being one of the first Latin urban artists of this generation to be invited by Anna Wintour.  Maluma has also released top campaigns and commercials as the face of global brands such as Moet Hennessy, Michelob and Adidas. 

Since joining Sony Music Latin in 2015, Maluma has released five albums Pretty Boy Dirty Boy (2015), F.A.M.E. (2018), 11:11 (2019), Papi Juancho (2020) and 7DJ (2021)Maluma is the youngest artist to simultaneously hold both the #1 and #2 spots on Billboard’s Latin Airplay chart and only the sixth act to ever achieve the feat he has now repeated three times. To date Maluma has had twenty #1 singles on Billboard’s Latin Airplay chart. 

To connect with Maluma, visit: 
Snapchat: malumaworld

Sobrio” Links:
All DSPs: https://Maluma.lnk.to/Sobrio
Apple Music: https://Maluma.lnk.to/Sobrio/applemusic
Spotify: https://Maluma.lnk.to/Sobrio/spotify
Amazon: https://Maluma.lnk.to/Sobrio/amazonmusicstreaming
YouTube: https://Maluma.lnk.to/Sobrio/youtube
iTunes: https://Maluma.lnk.to/Sobrio/itunes
Deezer: https://Maluma.lnk.to/Sobrio/deezer

WK Entertainment
1200 Brickell Avenue #1500
Miami, FL 33131

Contacto de Medios:
Jennifer J. Nieman
The Nieman Group