EMILIA JOINS DUKI ON “COMO SI NO IMPORTARA”
MIAMI (July 15, 2021) – The young urban singer and songwriter Emilia continues to gain momentum, and surprises us by joining the trap star DUKI on her new single “Como Si No Importara” (As If It Didn’t Matter)
With an explosive music video, and lyrics that speak of a passionate and secret love, “Como Si No Importara” finds these two leaders of Argentina’s new generation of urban artists combining their extraordinary talents on a song that is sure to become a favorite of their millions of fans. Written by Emilia, FMK and DUKI, and produced by Big One, “Como Si No Importara” is the followup to Emilia’s successful single “Perreito Salvaje” featuring Boza, whose music video started trending within hours of its premiere and remains an airplay favorite.
The music video of “Como Si No Importara,” which portrays the highly anticipated collaboration between Emilia and DUKI, was filmed in a North Miami penthouse. Director Martín Seipel notes: “It is rumored that Frank Sinatra stayed at this penthouse at the peak of his career. It seemed like the ideal place to relate a rendezvous between the two artists as they are immersed in a luxurious vintage aesthetic.”
In the meantime, Emilia continues serving as a coach on La Voz (The Voice) Argentina, and recently participated at the Premios Heat conference panel titled Latinas Who Are Transforming The Industry, while also performing “Perreito Salvaje” at the event with Boza.
Emilia maintains her momentum during mid-2021 with her two most recent singles. Hailed as a rising star, she has enjoyed critical acclaim while garnering industry recognition as an influential role model. The New York Style Guide recently praised her as “one of the biggest female stars in Latin music.”
From her roots in Nogoyá, Argentina, an agricultural city of 45,000, María Emilia Mernes has gone on to captivate the world as a singer, songwriter, actress, dancer and model.
After excelling in music and modeling during her adolescence, Emilia launched her professional singing career in 2016 as lead vocalist of the Uruguayan group Rombai. In 2018, she went solo, signing a management contract with Walter Kolm Entertainment and a recording contract with Sony Music Latin shortly thereafter.
Ever since May 2019, Emilia has gained international renown with hits such as “Recalienta” (Overheat) with 19 million views, “No Soy Yo” (It Is Not I) with Darell (27 million); “Billion” (9.7M), “Bendición” (Blessing) with Alex Rose (9.3M); and “Perreito Salvaje” (Savage Twerking) with Boza (8.4M).
In 2021, Emilia is to make her acting debut playing Sofía on the Disney+ Latin America series Entrelazados (Tangled Up). As a model, her brand partnerships include the Women By Nike collection in Argentina, Benetton Perfumes, and the U.S. brand Fashion Nova, which has over 20 million Instagram followers.
The music industry has taken note of her accomplishments, nominating her in Best New Artist categories at Univisión’s award ceremonies Premios Juventud (2020) and Premio Lo Nuestro (2021), as well as the Premios Heat Latin Music Awards (2021).
DUKI is Argentina’s most internationally renowned trap artist. All 10 tracks from his first album Súper Sangre Joven (Super Young Blood) made the singles charts. Its biggest hit was the Latin GRAMMY®-nominated “Goteo,” which spent 24 weeks at #1 in Argentina and also topped the charts in Latin America, while racking up over 114 million views. His EP 24 was another great success and includes a collaboration with the American rapper and producer Juicy J. He scored a major hit in 2020 with “Sold Out Dates,” which trended in multiple countries while surpassing 13 million views and 18 million streams. In April 2021, he released his album Desde El Fin Del Mundo (From the End of the World) with 18 songs produced by YESAN and ASAN that bring together South America’s top urban acts such as Pablo Chill-e, Khea, Bizarrap, Mesita, Ysy A, Neo Pistea, Farina, Ca7riel, Obie Wanshot, Young Cister, Lara 91k, Pekeño 77, and Lucho Ssj. All 18 songs from the album reached the Argentina Top 200, while the track “Malbec” with Bizarrap has spent over two months in the Top 50. He has over 12 million monthly listeners and 2.4 billion total streams on Spotify. On YouTube, he has over 1.4 billion views and 4.9 million subscribers. He also has over 6.5 million Instagram followers. His tours have sold out venues in Spain, Uruguay, Chile, Peru, USA and Mexico. In 2019, he headlined the second edition of the Buenos Aires Trap Festival at the Hipódromo de Palermo for over 20,000 fans. He wrapped up 2020 as the headlining artist of the festival’s digital edition, with over 1 million virtual attendees. He performs on “Hablamos Mañana,” included on Bad Bunny’s album YHLQMDLG, which was the biggest-selling Latin album of the year and won the 2021 GRAMMY® for Best Latin Pop or Urban Album.
EMILIA ON SOCIAL MEDIA:
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Nordhia Centeno | Management, Booking
Nanette Lamboy | Publicist