RELEASES HIS NEW SINGLE & VIDEO
MIAMI, Florida (July 29, 2020). Global Latin music idol MALUMA has just released his hot new single “HAWÁI” along with its music video.
The melodious banger written by Maluma, Keityn, Edgar Barrera and Bull Nene, was produced by Rude Boyz. It tells the classic tale of a relationship breakup set in the modern Instagram age, where the story one tells and the pictures one posts can be deceiving.
The music video for “HAWÁI” is a drama-filled mini-movie, shot in Miami by renown director Jessy Terrero of Cinema Giants, with a storyline written by Maluma himself that takes him through a rollercoaster of situations and emotions in the dramatic aftermath of the end of a relationship. Of course, as in any work of fiction, any similarity to actual persons, places or events, is purely coincidental.
“HAWÁI” is part of Maluma’s upcoming album Papi Juancho dropping later this year.
At only twenty-six years of age, Maluma is widely considered one of the leading voices in Latin music and a bona fide global youth idol. Born Juan Luis Londoño in Medellin, Colombia, he formulated his artistic moniker Maluma from the first two letters of the names of his mother, father and sister.
The 2018 Latin GRAMMY award winner for Best Contemporary Pop Vocal Album (for F.A.M.E.) is one of social media’s most popular artists with over 23 million Facebook fans, 6 million Twitter followers, and a whopping 52 million Instagram followers, making him the leading Latin male artist on Instagram and the first and only one to reach 50 million followers. His official YouTube/VEVO channel has garnered over 9 billion views and has more than 23 million subscribers, having earned him a YouTube Diamond Play Button Award.
With his Maluma World Tour he has achieved unparalleled success, having sold over one million tickets in 105 worldwide concerts in 2017 alone and becoming the top concert-selling Latin artist in the world. In 2018 and 2019, he broke records achieving full houses in all of his shows throughout the United States and Europe selling out the Madison Square Garden arena (New York), the American Airlines Arena (Miami) and two The Forums (Los Angeles), among others. With his 11:11 World Tour he also sold out Israel’s largest venue, Yarkon Park in Tel Aviv (60,000+ audience); made history at the 18th annual Mawazine Festival in Rabat, Morocco, setting an all-time attendance record with his headlining concert in front of 200,000 people; and performed for the first time ever in Riyadh, Saudi Arabia in front of 25,000.
In 2018, Maluma entered the fashion scene with his edgy, youthful and authentic look, and style. He has been named a “Menswear Icon in the Making” and “Men’s Fashion Newest Muse” by Vogue. In addition, he was named GQ’s “Man of the Year” in 2019 and continues to gain the fashion support of designers such as Kim Jones (Dior), Jeremy Scott (Moschino), Donatella Versace, Calvin Klein, Christian Louboutin, Louis Vuitton and many more. In 2019, he attended the Met Gala for the first time being one of the first Latin urban artists of this generation to be invited by Anna Wintour. Maluma has also released top campaigns and commercials as the face of these global brand with Moet Hennessy, Michelob and Adidas.
Since joining Sony Music Latin in 2015, Maluma has released three albums, all of which have debuted at #1 on Billboard’s Latin Albums chart: Pretty Boy Dirty Boy (2015), F.A.M.E. (2018) and 11:11 (2019). Maluma is the youngest artist to simultaneously hold both the #1 and #2 spots on Billboard’s Latin Airplay chart (with “Sin Contrato” and “Chantaje”) and only the sixth act to ever achieve the feat. To date Maluma has had sixteen #1 singles on Billboard’s Latin Airplay chart.
To connect with Maluma, visit:
All DSPs: https://smarturl.it/MHawai
Apple Music: https://SML.lnk.to/MHawai
Amazon Music: https://smarturl.it/MHawai/az
1200 Brickell Avenue #1500
Miami, FL 33131
Jennifer J. Nieman
The Nieman Group