MALUMA IS THE ONLY ARTIST THAT SANG IN SPANISH ON THE PRIME-TIME TV SPECIAL
BILLBOARD DESCRIBES THE PERFORMANCE AS “STUNNING” AND “A BEAUTIFUL RENDITION”
MALUMA IMMEDIATELY BECAME A WORLDWIDE
“CARNAVAL” SHOT UP TO #1 ON iTUNES LATINO AND THREE OF MALUMA’S ALBUMS REACHED TOP TEN ON THE iTUNES LATINO CHART
MIAMI, Florida (April 19, 2020). Global Latin music idol MALUMA performed last night (April 18, 2020) on the historical global television special “One World: Together At Home” among legendary artists such as Elton John, Andrea Bocelli, Paul McCartney, Lady Gaga, the Rolling Stones, John Legend, Stevie Wonder, Celine Dion, Jennifer Lopez and Taylor Swift, among others, to unite the world to help support and celebrate the healthcare frontline workers of the Covid-19 pandemic.
Maluma is the only artist who sang in Spanish during the prime-time special. From his home, and with the ideal backdrop of the mountains of his native Medellín in the distance, Maluma sang a moving acoustic version of 2016 hit “Carnaval”, accompanied only by a guitar (recorded separately by musician Santiago Torres).
“No hay que sufrir no hay que llorar (No need to suffer, no need to cry)
La vida es una y es un carnaval (Life is one and its a carnival)
Lo malo se irá, todo pasará (The bad will leave, all will pass)
La vida es una y es un carnaval” (Life is one and its a carnaval)” he sang.
The lyrics, its melody, and the singer-songwriter’s delivery were perfect for the occasion – touching, inspirational and up-lifting.Billboard described the performance as “stunning” and “a beautiful rendition”.
The Colombian superstar immediately started trending worldwide on Twitter while sales and streams of “Carnaval” soared, as well as the rest of his music. The track reached #1 on the iTunes Latino songs chart and his albums, 11:11, Pretty Boy Dirty Boy and F.A.M.E. are in the top 10 of the iTunes Latino albums chart.
To watch Maluma’s performance on “One World: Together at Home” produced by Global Citizen, click HERE.
Maluma, alongside his foundation El Arte de los Sueños, has also been committed to helping families in need in Antioquia, Colombia.
Led by its president Manuela Londoño Arias and its founder (Maluma), concerned about the hardships the families of the 170 youth served by the foundation have been going through, are aiding each of the families. El Arte de los Sueños has bought and delivered groceries to help them through the period of sheltering at home. Groceries for additional families in need have also been provided in Alto de la Virgen in Guarne and the municipality of Venecia in Antioquia.
They have also made significant donations to the health system, having donated Respirator-Mouthguards with N-95 valves, single-use hospital uniforms and more than 10 thousand units of gloves to entities such as the Hospital San Rafael in Venecia; the Ces Prado Centro Clinic and the San Vicente Hospital Foundation in Rio Negro. Four years ago, El Arte de los Sueños, embarked on a clear path that has always sought the betterment of people’s lives through altruism, generosity and humanitarian efforts. Today more than ever, it offers comfort in the midst of these very difficult times.
Maluma also donated 250 million pesos (about 64,000 dollars) to Donatón, an initiative organized by the Mayor of Medellin, the capital of the department of Antioquia, to aid the region’s communities most in need.
Maluma recently became the first and only male Latin artist to reach 50 million followers on Instagram.
At only twenty-six years of age, Maluma is widely considered one of the leading voices in Latin music and a bona fide global youth idol. Born Juan Luis Londoño in Medellin, Colombia, he formulated his artistic moniker Maluma from the first two letters of the names of his mother, father and sister.
The 2018 Latin GRAMMY award winner for Best Contemporary Pop Vocal Album (forF.A.M.E.)is one of social media’s most popular artists with over 23 million Facebook fans, 6 million Twitter followers, and a whopping 50.5 million Instagram followers, making him the leading Latin male artist on Instagram and the first and only one to reach 50 million followers. His official YouTube/VEVO channel has garnered over 9 billion views and has more than 23 million subscribers, having earned him a YouTube Diamond Play Button Award.
With his Maluma World Tour he has achieved unparalleled success, having sold over one million tickets in 105 worldwide concerts in 2017 alone and becoming the top concert-selling Latin artist in the world. In 2018 and 2019, he broke records achieving full houses in all of his shows throughout the United States and Europe selling out the Madison Square Garden arena (New York), the American Airlines Arena (Miami) and two The Forums (Los Angeles), among others. With his 11:11 World Tour he also sold out Israel’s largest venue, Yarkon Park in Tel Aviv (60,000+ audience); made history at the 18th annual Mawazine Festival in Rabat, Morocco, setting an all-time attendance record with his headlining concert in front of 200,000 people; and performed for the first time ever in Riyadh, Saudi Arabia in front of 25,000.
In 2018, Maluma entered the fashion scene with his edgy, youthful and authentic look, and style. He has been named a “Menswear Icon in the Making” and “Men’s Fashion Newest Muse” by Vogue. In addition, he was named GQ’s “Man of the Year” in 2019 and continues to gain the fashion support of designers such as Kim Jones (Dior), Jeremy Scott (Moschino), Donatella Versace, Calvin Klein, Christian Louboutin, Louis Vuitton and many more. In 2019, he attended the Met Gala for the first time being one of the first Latin urban artists of this generation to be invited by Anna Wintour. Maluma has also released top campaigns and commercials as the face of these global brand with Moet Hennessy, Michelob and Adidas.
Since joining Sony Music Latin in 2015, Maluma has released three albums, all of which have debuted at #1 on Billboard’s Latin Albums chart: Pretty Boy Dirty Boy (2015),F.A.M.E. (2018) and 11:11 (2019). Maluma is the youngest artist to simultaneously hold both the #1 and #2 spots on Billboard’s Latin Airplay chart (with “Sin Contrato” and “Chantaje”) and only the sixth act to ever achieve the feat. To date Maluma has had fifteen #1 singles according to Billboard’s Latin Airplay chart.
To connect with Maluma, visit: