The Spring 2020 CALVIN KLEIN JEANS and CALVIN KLEIN UNDERWEAR global advertising campaign celebrates unapologetic confidence and self-love.
The campaign, fronted by a cast chosen for their willingness to bare themselves to the world, stars singer-songwriters Justin Bieber, Maluma and SZA, rapper and singer-songwriter Lil Nas X, model and actor Hunter Schafer, model Kendall Jenner and singer-songwriter and actor Lay Zhang. Shot by renowned photographer Mario Sorrenti with accompanying videos by Bardia Zeinali, the surreal campaign mixes real emotion with fantasy for expressive imagery that exudes confidence. An ode to self-expression, each set captures the talent in their own exaggerated world, with stripped-back and raw elements that are inherent to the brand and drive home the DEAL WITH IT narrative. To watch the commercial click HERE.
A continuation of the #MYCALVINS movement, the campaign rollout will embrace a digital first, socially powered mindset. The campaign will be featured globally and supported by digital, social, high impact outdoor locations and print. Global styles featured in the new campaign include the latest CALVIN KLEIN JEANS sculpting Body Stretch denim with flexible fits and Iconic White silhouettes. Also featured are spring’s newest CALVIN KLEIN UNDERWEAR Breathable, Strapless and Invisible collections.
Link to commercial HERE
Link to campaign images by Mario Sorrenti HERE
Images: Mario Sorrenti
Videos: Bardia Zeinali
CALVIN KLEIN JEANS, CALVIN KLEIN UNDERWEAR
SOCIAL MEDIA: #MYCALVINS
brand handle: @calvinklein ###
At only twenty-five years of age, Maluma is widely considered one of the leading voices in Latin music and a bona fide global youth idol. Born Juan Luis Londoño in Medellin, Colombia, he formulated his artistic moniker Maluma from the first two letters of the names of his mother, father and sister.
The 2018 Latin GRAMMY award winner for Best Contemporary Pop Vocal Album (forF.A.M.E.) is one of social media’s most popular artists with over 23 million Facebook fans, 6 million Twitter followers, and a whopping 49.5 million Instagram followers (making him the leading Latin male artist on Instagram). His official YouTube/VEVO channel has garnered over 9 billion views and has more than 22 million subscribers, having earned him a YouTube Diamond Play Button Award.
With his Maluma World Tour he has achieved unparalleled success, having sold over one million tickets in 105 worldwide concerts in 2017 alone and becoming the top concert-selling Latin artist in the world. In 2018 and 2019, he broke records achieving full houses in all of his shows throughout the United States and Europe selling out the Madison Square Garden arena (New York), the American Airlines Arena (Miami) and two The Forums (Los Angeles), among others. With his 11:11 World Tour he also sold out Israel’s largest venue, Yarkon Park in Tel Aviv (60,000+ audience); made history at the 18th annual Mawazine Festival in Rabat, Morocco, setting an all-time attendance record with his headlining concert in front of 200,000 people; and performed for the first time ever in Riyadh, Saudi Arabia in front of 25,000.
In 2018, Maluma entered the fashion scene with his edgy, youthful and authentic look, and style. He has been named a “Menswear Icon in the Making” and “Men’s Fashion Newest Muse” by Vogue. In addition, he was named GQ’s “Man of the Year” in 2019 and continues to gain the fashion support of designers such as Kim Jones (Dior), Jeremy Scott (Moschino), Donatella Versace, Calvin Klein, Christian Louboutin, Louis Vuitton and many more. Maluma has also released top campaigns and commercials as the face of these global brand with Calvin Klein, Moet Hennessy, Michelob and Adidas. He is the first Latin artist ever to be part of a Calvin Klein campaign.
Since joining Sony Music Latin in 2015, Maluma has released three albums, all of which have debuted at #1 on Billboard’s Latin Albums chart: Pretty Boy Dirty Boy (2015),F.A.M.E. (2018) and 11:11 (2019). Maluma is the youngest artist to simultaneously hold both the #1 and #2 spots on Billboard’s Latin Airplay chart (with “Sin Contrato” and “Chantaje”) and only the sixth act to ever achieve the feat. To date Maluma has had fifteen #1 singles according to Billboard’s Latin Airplay chart.
To connect with Maluma, visit: