ROMBAI RELEASES NEW SINGLE AND VIDEO “Te Extraño :(”
MIAMI (July 10, 2020) – Today, Rombai adds to its colorful urban-cumbia canon with the single “Te Extraño :(” (I Miss You). This song is available starting 7 p.m. ET, July 9, from all digital-music outlets, and the music video can be enjoyed on Rombai’s YouTube channel.
Interestingly, the words “te extraño” never appear in the lyrics. However, the title’s feeling can be felt throughout this song, which uses rhythm to send a heartfelt message and express the emotions that people all over the world are experiencing in these times. Written by Nicolás “Kony” González and Laureano “Dime Lauro” Pardo and produced by Fermazel, vocalist Fer Vázquez goes into vivid detail about how he longs to be reunited with his partner: “Yo tengo una obsesión con tu cuello y con tu olor, no puedo dejar de pensarte” (I’m obsessed with your neck and your scent, I can’t stop thinking about you.)
Fer emphasizes that though the lyrics are romantic, the feeling of missing someone during pandemic-induced lockdowns applies to a wide variety of relationships: “This song reflects the challenges that we are currently facing just to enjoy time with our closest loved ones. We can’t give hugs, we can’t greet with a kiss, we can’t have the physical contact that is culturally important to us to communicate love. These changes have taken a toll. So ‘Te Extraño :(’ is a sincere song that I’m releasing from the heart for all the people who we miss. It could be someone far away or even near who we still can’t connect with the way we would like to. I hope you like the song as much as I do and you enjoy it; it was made with love.”
On the music video, directed by Ignacio Seijo and Maxi Muñíz, Fer and his dancers are warmly dressed for the winter in their native Uruguay, as they show off their moves for an early-morning outdoor shoot at a wind farm. Fer’s charisma, street fashion and energy are on full display, to the delight of Rombai’s multitudes of fans.
In the days leading up to the release of “Te Extraño :(”, Rombai has generated buzz for this single with a series of Instagram stories that reference the song’s title and encourage fans to open up about who they’re missing during these times.
“Te Extraño :(” follows in the footsteps of Rombai’s previous single “Te Va Doler” (It’s Going to Hurt You), which was released in May and has surpassed 7 million views with its adorable “dog dad” scenes and its message about pet adoption.
With “Te Extraño :(”, Rombai gives us a captivating way to reach out to our loved ones by dedicating them an “I miss you,” as we share hope for face-to-face reunions in the near future.
The Uruguay native Fernando “Fer” Vázquez is the lead vocalist, songwriter and producer of Rombai. Founded in 2013, it signed with Sony Music Latin and management company WK Entertainment in 2018. Rombai burst onto the international Latin charts with its first Sony single, “Me Voy,” which has surpassed 147 million YouTube views and 55 million Spotify streams. The release of “Me Voy (Remix)” featuring Abraham Mateo and Reykon gave this song renewed momentum. “Me Voy” went RIAA-certified Gold in the United States and Puerto Rico, Triple Platinum in Chile, and Platinum in Argentina, Uruguay and Peru. Major streaming services have eagerly added Rombai to their curated playlists, and the group recently appeared on the cover of Spotify’s “Esto Es Cumbia” list. Their second single “2 Pa’ 2” has over 48 million YouTube views and 30 million audio streams. It made the Spotify Top 50 in Uruguay, Bolivia and Ecuador. In 2019, Rombai was nominated at Los Premios HEAT for Best Artist (South), and at Premios Juventud for The New Urban Generation. In addition, Billboard named the group to its 10 Latin Artists To Watch in 2019 on the heels of its 2018 breakout. Rombai describes its style as cumbia-urbana.
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