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Born Juan Luis Londoño in Medellín, Colombia, he formulated his artistic moniker Maluma from the first two letters of the names of his mother, father and sister. The 2018 Latin Grammy Award winner for best contemporary pop vocal album (FOR F.A.M.E) is one of social media’s most popular artists with over 23 million Facebook fans, 6 million Twitter followers and a whopping 46 million Instagram followers (Making him the leading Latin male artist on Instagram). His official YouTube/VEVO channel has garnered over 9 billion views and has more than 22 million subscribers, having earned him a YouTube Diamond Play Button Award.