Carlos Vives

The man who modernized one of the best artistic expressions of Colombia, Carlos Vives, one of the most important figures of Latin music known as the pioneer of Colombian and Latin American sound.

Through his art, Carlos was going to become the representative of that pure and honest Colombian, who with every act exalts Colombian, who with every act exalts his country. Singer-composer, actor and entrepreneur, Vives merged the traditional Colombian vallenato with pop and rock elements and expanded the genre to an international audience.